Deputy Director, Digital Strategy

New York, United States · Communications

Description

Echoing Green (www.echoinggreen.org) supports a global network of people who address some of the world’s greatest social and environmental challenges by building an ecosystem of change-makers who are committed to driving social innovation forward.

As part of this work, our Communications team is dedicated to elevating the brand and providing meaningful engagement opportunities for our growing community. Echoing Green’s digital strategy will play a critical role to activate and connect this diverse community of social entrepreneurs, donors, advisors, and partners.

The ideal candidate for the Deputy Director, Digital Strategy role will demonstrate expertise in growing digital engagement and will bring a planning and execution approach to their work. They’ll be responsible for mapping out a robust digital engagement strategy to attract and retain key audiences, testing out what works, and collaborating across teams to implement. If understanding what motivates people to take action is exciting to you, we encourage you to apply! This position reports to the Director of Communications.


RESPONSIBILITIES

This role will lead Echoing Green’s efforts in our e-marketing campaigns (we use Campaign Monitor) and social media (including Facebook, Twitter, Instagram, and LinkedIn). In particular:

Strategy Development

The digital strategist will develop targeted, campaign-driven digital engagement strategies to capture and then activate online audiences to engage with Echoing Green—including donating, to sharing content, to attending events.

Planning

Implementation

Testing & Monitoring


Platform & Community Management

The digital strategist will oversee the organization’s digital channels to grow and steward a dynamic online community, ultimately encouraging event engagement, content sharing, and online donations.


Administration

Requirements

The ideal candidate for this role will have significant experience in setting and implementing digital campaigns and marketing strategies. Take a look at the criteria below—if these sound like you, please apply!

Other things we care about at Echoing Green include:


Note: Applicants who do not answer the thought question will not be considered.


Benefits

We offer a comprehensive benefits package including medical, dental, and vision, insurance, transit reimbursement, retirement savings with an employer match, paid time off, and more!


As an equal opportunity employer, Echoing Green encourages applications from all individuals regardless of age, gender, race, ethnicity, sexual orientation, marital status, physical ability or any other legally protected basis.



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